This is a topic lots of business owners struggle with...
Dear ,
How Do You Communicate Your Awesomeness Without Sounding Pompous?
... Because no one wants to sound pompous, right? Right.
Tip #1: Tell Stories. Use your experiences with previous clients or customers to communicate the successes you've had. Tell new client about the one time you were faced with an insurmountable challenge and overcame it... or... when you used a particular skill to figure out your client's big dilemma. Tell the story. Give the details. We love hearing stories (everybody does!). This technique is especially effective if your story
directly relates to the item or service you're selling. The closer the correlation, the better.
Tip #2: Share Your Testimonials or Thank You Letters. There's nothing more effective in selling than testimonials. (Heck, an entire industry is built on customer testimonials and reviews, e.g., Trip Advisor, Yelp, etc.). So, make it a point to share whatever testimonials you have from satisfied customers with your new and potential ones. Post them on social media, include them in your marketing materials and let the testimonials
sell for you.
Tip #3: Use the News to Your Advantage. Are there any hot news topics out there that are stumping the experts -- but can help showcase your expertise? Well, tell your customer about it -- and how you'd solve it. (Ahem, but please stay away from politics! You never know if your political speak will turns someone off.) For example, if you sell insurance, and there are topics in the news related to health care... or the inheritance
tax... or wildfires... bring up the news item and propose a solution that's within your wheelhouse. If it's extremely creative, you get bonus points! Using this technique demonstrates your expertise -- without you having to say a single word about your awesomeness. You might event consider notifying the press and pitching your ideas to them -- you never know where it can lead to...
Until next time.
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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