Want to boost your referrals?
Dear ,
"Promises are like crying babies in a theater,
they should be carried out at once." -Norman Vincent Peale
My message today is really very simple. I can probably convey it to you in one sentence (and probably should), but it's so important, I'd like to take a few short paragraphs to hammer the message home.
About two years ago, I referred a good friend of mine to a contractor who was an acquaintance of mine. My friend called the contractor and asked for an estimate. When the contractor excitedly arrived and surveyed the house, he told my friend that he would have a written estimate for him by 9 a.m. the very next day.
The next day arrived... and nothing.
The day after that arrived... and nothing.
Finally, after the third day, my friend called the contractor and asked him where the estimate was, to which the contractor responded...
"I'm still working on it... Sorry... I've been extremely busy"
What do you think happened next? My friend politely told him to take a long walk off a short pier and that he'd find someone else. He figured that if he couldn't rely on him from the outset, why would it be any different once he started work?
And I was left with a whopping serving of egg on my face because I was the one who made the referral.
Unfortunately, I've seen similar situations happen with business owners all too often (and they wonder why their revenues are down).
The very simple truth is...
Generating a ton of referrals starts with this: YOU MUST BE "REFERRABLE." And a huge part of being referrable is: you must do what you tell people you'll do. That's is. It sounds so simple, but in reality, so many people just can't get themselves to follow through like they should.
In order to receive referrals, people must be able to depend on you... trust you... rely on your word. Whether it's promising to call back, send an email, follow up, mail a letter -- whatever. Do what you say you'll do. And if unforeseen circumstances won't allow you to fulfill your promise the way you promised it, contact the person as soon as possible and let them know what happened and how
you will rectify the situation.
Is it really that hard?
You'll notice, most top business people are quite committed to keeping their word and to follow-through. It's almost part of their DNA. It's a great trait to have.
In a lot of ways, it's simple common courtesy. Amazingly, so many people have strayed so far away from this elementary practice.
So, your word must be your bond. The only things that truly endure in business are your word and your reputation. And both are interrelated.
So, please, do your best to back up every promise you make -- even if you must pay a price for it. This will do wonders for your "referrability factor" and raise your stock in everyone's eyes.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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