Tamara Alaveras wrote a good article for Entrepreneur Magazine about the future of marketing.
According to Ms. Alaveras, 2020 will bring us the following:
1. Consumer Mindset Shifting Towards Privacy Concerns, Social Responsibility and the Digital World
"As McAfee's global survey reported, 43 per cent of consumers feel they lack control over their personal information and 33 per cent are unsure they can control how companies collect that information."
If you can highlight the importance of security in your marketing and business model, you'll be addressing your audience's concern, whether they voice it or not.
2. Artificial Intelligence (AI)
If you attended Coptic-Con 2019, you would have heard futurist and tech wizard, Mike Rizkalla (also a Founding 50 and Gold Member), talk about the dominant role AI will play in the next 3, 5 and 10 years. Keep yourself open to learning more and possibly incorporating it in your business.
3. Visual and Purposeful Content Marketing
"People are reading less and watching more. When there’s a lot of text, expect your audience to be skimming it. Because of this, in 2020 you can expect a lot more visual content – and a lot more creativity in that space. Think infographics, videos, dynamic imagery, animation, graphics, short-form written content and lots of popping visuals across all platforms."
4. Chatbots (Bits and Bots)
"Facebook predicts that by 2020, 80 per cent of all smartphone users will be using a mobile messaging app. With more users conversing via messaging apps, you can expect marketers to be right there with them."
This opens the door for you to potentially market through Facebook Messenger. You'll see higher open rates, click through rates and conversion rates.
5. Voice and Mobile Search
"We spend around three and a half hours a day on our mobile phones. This, plus an increase in voice recognition, we can expect to see an increase in voice and mobile search.
Everyone in the digital marketing world has been talking about voice search for a while. Consequently, Google has switched its priorities by introducing Mobile-First Index, which means that Google predominantly uses the mobile version of a page for indexing and ranking. In other words, if your page doesn’t look good on a mobile device, or if the mobile version has less content, you may lose rankings in both mobile and desktop search
results."
