1. To satisfy curiosity
2. To get a surprise
3. To be successful
4. To be more comfortable
5. To make work easier
6. To gain prestige
7. To be sociable
8. To be creative
9. To be efficient
10. To safeguard self and family
11. To protect family’s future
12. To be good parents
13. To be well liked and loved
14. To appear different from others
15. To gain popularity
16. To add to life's pleasures
17. To express a personality
18. To be in fashion
19. To avoid embarrassment
20. To fulfill fantasies
21. To be up-to-date
22. To own attractive things
23. To collect valuable possessions
24. To protect or conserve possessions
25. To satisfy ego
26. To be “first”
27. To accumulate money
28. To preserve money already accumulated
29. To save time
30. To protect reputation
31. To get rid of aches and pains
32. To find new and uncommon things
33. To win others’ affection
34. To be more beautiful
35. To attract the opposite sex
36. To satisfy sexual desires
37. To bring back “The Good Old Days”
38. To be lucky
39. To live longer
40. To feel important
41. To gain knowledge
42. To improve appearance
43. To gain praise from others
44. To be recognized as an authority
45. To enhance leisure
46. To save money
47. To have security in old age
48. To overcome obstacles
49. To do things well
50. To get a better job
51. To be your own boss
52. To gain social acceptance
53. To “keep up with the Joneses”
54. To appreciate beauty
55. To be proud of possessions
56. To resist domination by others
57. To emulate the admirable
58. To relieve boredom
59. To gain self-respect
60. To win acclaim
61. To gain admiration
62. To win advancement
63. To seek adventure
64. To satisfy ambition
65. To be among the leaders
66. To gain confidence
67. To escape drudgery
68. To gain freedom from worry
69. To get on the bandwagon
70. To get something for nothing
71. To gain self-assurance
72. To escape shame
73. To avoid effort
74. To get more comfort
75. To gain praise
76. To be popular
77. To have safety in buying something else
78. To take advantage of opportunities
79. To protect reputation
80. To be an individual
81. To avoid criticism
82. To avoid trouble
83. To emulate others
84. To “one-up” others
85. To be in style
86. To increase enjoyment
87. To have or hold beautiful possessions
88. To replace the obsolete
89. To add fun or spice to life
90. To work less
91. To look better
92. To conserve natural resources
93. To protect the environment
94. To avoid shortages
95. To relax
