Wouldn't you know it...
We have our first Coptic-Con testimonial -- and the event hasn't even happened yet!
Even more surprising, the testimonial comes from an American, non-Coptic, personal injury lawyer from Connecticut.
Head-scratcher, right?
Well, this man was obviously astute enough to recognize the tremendous opportunity Coptic-Con presents with the A-List roster of speakers, opportunities for relationship-building with other attendees and personal access to me.
The well-known Connecticut attorney, Richard Hastings, wrote the following in a LinkedIn post:
"I was so impressed with what Nader has put together that I’m coming down from CT to learn from all of the great presenters on a wide variety of business topics. Nader is a guy that really delivers and this will be no exception. It will be a great way to supercharge my business!" -Richard Hastings
Thank you, Richard! I appreciate your kind words and I look forward to seeing you at Coptic-Con.
What does Richard see that you don't (assuming you haven't registered yet)?
If you haven't signed up yet, it's not too late to get the EARLY BIRD price and save $50. To register or get more information, just go to this link now: copticchamber.com/coptic-con/.
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Do you know why most people can't sell?
It's not because they're nervous...
It's not because they're shy...
It's not because they never learned how (although these can all be factors)...
It's because they sell the wrong thing!
They're too busy selling their experience or location or process (which are all secondarily important), but really what they should be selling is...
RESULTS.
Because, ultimately, RESULTS are what people really care about.
If you're a dentist, you might have the most advanced technology, but what I care most about (what you must sell) is you making the pain in my tooth go away. RESULTS.
If you're a Realtor, it's nice that your office makes donations to the American Cancer Association, but what really matters to me is getting me in my dream house for as little money as possible. RESULTS.
If you're an insurance broker, it's nice that your office is in a prestigious building, but what you need to sell is the peace of mind the insurance policy will offer me if something bad happens. RESULTS.
And so forth and so on...
Make no mistake, no matter what your business or profession is, ultimately, YOU'RE IN THE SALES BUSINESS.
And what you must sell is RESULTS.
