We are so excited to announce another amazing speaker at Coptic-Con 2019, Mr. Mike Rizkalla (photo above).
Coptic-Con will take place on Oct. 25-27 in beautiful Fort Lauderdale, right on the beach. Don't miss it!
Details of Mr. Rizkalla's talk:
Should You Worry? The Future of Business, Technology and A.I. - The business world is changing by the minute! Mike Rizkalla, who has been an authority in emerging tech for the last 20 years, has led his emerging technology company, BRAVE NEW WORLD for the last 12 years. He is a futurist who transforms businesses globally by developing custom multi-layered technologies. Mr. Rizkalla will let you peek into his crystal ball
and see what the future holds for business, technology, A.I. medicine, real estate and other industries. Most importantly, Mike will tell you how the future will impact YOU. Some of Mike’s clients have included Target, Viacom, Scholastic, Spike and MTV.
I'm sure the presentation will be amazing!
If you haven't signed up for Coptic-Con yet and reserved your hotel room at the Westin, I suggest you do that ASAP during the Early Bird pricing. Here's the link: https://copticchamber.com/coptic-con/
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The Easiest Money You'll Make?
Let me correct that: Easiest or second easiest way to make money.
I would say receiving a referral is definitely up there in terms of easy ways to get clients/patients/customers.
The other easy way is marketing to your own list of customers, also called your house list.
This is what we call going after the "lowest hanging fruit."
When you've developed a list of customers who have bought from you and like you, it's INFINITELY easier to continue marketing to them and make offers to them and ask for referrals. It's much easier to do that than to market to new people outside your list.
Your response will be much higher with your house list.
What amazes me is how infrequently business owners do this.
No letters, postcards, special emails, flyers to current customers -- nothing.
You have a big old list of customers in your database just sitting there and collecting digital dust when you could be monetizing it.
Maybe it's the thrill of the chase... or maybe you're bored with marketing to the same people repeatedly... or it could be simple laziness.
But none of those are a good excuse.
Instead, you should be revved and ready to pull out your list and keep on marketing... and marketing... and marketing.
Why not start today? The business is ripe and ready for the plucking!
Until next time.
