To read Nader Anise's bio on Wikipedia, go to:
Dear ,
After my email yesterday about what an ideal testimonial should look like, I received a message from someone who was uncomfortable with the idea of self-promotion.
He felt like praising his own business was being immodest. "I'm just not comfortable praising myself," he wrote.
Well, let me share my response to him with you because I believe many people might feel the same way.
"Dear _______________"
I understand what you mean.
Being raised and living in Coptic Orthodoxy, we are used to hearing about the virtues of modesty and humility. For centuries, the saints of our church have taught us about the importance of keeping one's ego in check.
However, in your business, you need to let people know how you can serve them and why your business/practice is different (and better) than your competition.
First of all, if you're merely sharing a testimonial, it's not you saying it but someone else.
Secondly, if you truly believe your product/service/practice will help people and provide the best solution for their needs, you need to confidently communicate that to the world. Not just communicate it, I would suggest that it's your DUTY to do the best job possible to sell it because if your customer goes to another provider, they may get an inferior product or service. It would be doing them (and you) harm. Don't shy away from
speaking positively about what you have to offer.
However, if you're not convinced that what you're offering is truly the best solution for your customer, then don't bother trying.
Ultimately, if you're not going to praise your own business, who will?
Regards and K.I.C.,
Nader
P.S: Have you bought your tickets for the NJ/NY or SoCal Networking Lunches yet? If not, here are the links you need. (Announcements for Houston networking luncheon will be made soon).
Get 'em now!
LA/Southern California: https://coptic-chamber.ticketbud.com/newport-beach-9-8-19
New Jersey/New York: https://coptic-chamber.ticketbud.com/new-jersey-new-york-9-15-19
Until next time...
And, remember, K.I.C. (Keep It Coptic)!
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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