Testimonials are one of my favorite subjects.
Over the years, I've seen how powerful testimonials can be in acting as your greatest salesperson.
Often, people don't know what to write in a testimonial...
Often, they wonder if there's a formula for the best type of testimonial...
Luckily, the answer is...
Yes!
One of the testimonials I like to use as the archetype for a great testimonial is the following (sent to me by one of my Elite Earners clients):
“Dear Nader, it is extremely rare that I rave about someone’s service or products. Normally, I am extremely picky and hard to please. It drives my wife absolutely crazy. As I struggled through practice (how awful), I tried to go to as many networking functions as possible. It was a pretty awful experience. After I read about you in a California publication, I tried to purchase as many of your CD’s and seminars as I could. I’m glad I did…I literally tripled
my yearly income…I am so busy right now that I have to find new office space and hire staff. I never thought I would be in this situation so soon.” -Jeffrey Hoffer, Agoura Hills, CA
Once I reveal the "secret" of a good testimonial, you'll be able to copy it and also guide your clients/patients/customers if they ask you what to write:
1. The Qualifier: Typically, in the very beginning of the testimonial, you hope your customer writes something related to their initial skepticism in purchasing your product or the unusual nature of them writing a testimonial. You can see it in the first two sentences.
2. "Humanize": Whenever something is included in the testimonial that makes it feel "real," like "It drives my wife absolutely crazy," it's much more believable.
3. The Result: You want to see actual, quantifiable results. Not: My business is doing so much better, but "I literally tripled my yearly income." (By the way, yes, this client of mine achieved triple his income -- and he was already doing well.)
4. The "Pleasantly Surprised" Reaction: "I never thought I would be in this situation so soon"... or "I never thought it would be this easy" are two good "pleasantly surprised" reactions with which to conclude a testimonial.
5. Name and City: A testimonial is much more credible when you add the person's name and city. At the very least, include the first name and first initial of the last name.
*****By the way, the client sent me the above testimonial without a single word written by me or coached by me.
NOTE: Make sure you have the customer's permission to use their testimonials in your marketing.
P.S. It seems like we will be spared the brunt of Hurricane Dorian here in South Florida. I hope to continue emailing the newsletter to you uninterrupted.
P.P.S: Have you bought your tickets for the NJ/NY or SoCal Networking Lunches yet? If not, here are the links you need. (Announcements for Houston networking luncheon will be made soon).
Get 'em now!
LA/Southern California: https://coptic-chamber.ticketbud.com/newport-beach-9-8-19
New Jersey/New York: https://coptic-chamber.ticketbud.com/new-jersey-new-york-9-15-19
Until next time...
