Some people say they want to succeed in their business but don't do what it takes.
Some people hear tips and get advice and give them little weight. They might even ignore the direction completely.
Sometimes it takes very little effort to make a huge, profitable difference, but laziness or indifference set in -- and then nothing is ever done to change your path of success.
Luckily, it's pretty simple to fix.
Want to know what one of THE greatest secrets for any business to make their revenues skyrocket?
In one word...
Testimonials!
Yes, testimonials! They are the single greatest salesperson you can have.
If only you realize the importance and value of testimonials, you would be much more serious about getting them. Testimonials are extremely persuasive.
What amazes me is how many times I've given advice on testimonials to my Elite Earners (this is my flagship coaching group that has a $28,800 per year entry fee) only to find that they never followed it.
Then I'll tell them you paid almost $30,000 to be my client and you're ignoring my advice!
Hard to believe, but true.
I know I've talked about testimonials before, but I want to make something clear:
Not All Testimonials Are Created Equal!
While it's nice for clients/patients/customers to say how wonderful you are, the best testimonials are those that vouch for your results (I have a whole strategy on how to get the best testimonials and I'll share it with you soon).
But to give you an idea of what a GREAT testimonial looks like, I will share some with you. Not to brag or boast, but to provide good examples.
(These clients range from lawyers to dentists to doctors to marketers to financial planners,etc.)
Remember, all of these testimonials aren't saying how great a guy I am; rather, they all answer the question, what will happen if I hire Nader Anise (I actually have dozens and dozens of these but don't want to make this too long).
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"Buckets of Cash. Buckets."
"Listen to this guy, and learn all you can from him. Nader Anise broke the marketing code long ago and has been helping high-powered clients bring in buckets of cash. Buckets."
David Garfinkel - "The World's Greatest Copy Coach"
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"Red Hot" Copywriting Superstar
"Nader Anise is the real deal where marketers who generate mega bucks come to hang out and get advice. Nader’s in a unique situation because he’s a savvy marketer and was also a lawyer in his past life. I hate negotiating. I just want to do the work. But with just one piece of advice from Nader, I negotiated for royalties on my project that is on course to make me an additional $11,125 on our product launch."
Lorrie Morgan - Los Angeles, CA
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"Nothing Short of Amazing"
"Nader's strategies are nothing short of amazing and can position you to increase your both exposure and income. Why wouldn’t you make an investment in yourself that will produce great returns? The only thing that will stop you is your fear of success! Contact him before your competitors do. I’m glad I did."
Richard Hastings - Ridgefield, CT
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Triples Business In First Month
"Nader can mix things up and get you to see things differently. He challenged our previous marketing strategies and delivered a mailer that increased our responses exponentially. In our first month, we signed more clients than we had in the previous three. It’s difficult to argue with results like that.”
Gus Centrone - Tampa, FL
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Nader's Advice Nets Business Owner Additional $100,000 in Revenue
"It would be impossible to guess how much money your advice brought me but it has to be over $100,000 easily. The cost of your seminar is without a doubt the best money I ever spent on marketing advice. Again, thank you!!”
Gary Fraley - Sacramento, CA
Want to Turbocharge Your ROI? Nader Delivers High-Octane!
"Dear Nader, Based on the direct mail piece we made from your presentation, we were in the black on it just about 10 days (2 weeks at the outside) from the first batch's release. A very fast ROI compared to what we expected. I can tell you that our current ROI for the mailer is about 200%... the conversion rate is nearly 4 times our digital one."
Christine Potter - Copywriter & Direct Mail Specialist
Remember, the key is not just to get testimonials but to get ones that show RESULTS.
I URGE you to start implementing a testimonial strategy in your business. Try to get a written testimonial from every single satisfied client/patient/customer you have.
The more you can get, the better. You can never overdo the number of testimonials.
Until next time.
And, remember, K.I.C. (Keep It Coptic)!
