To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Last week, I talked about the importance of continual marketing after someone buys.
You get a new client, new customer or new patient. Good. But what do you do after?
What's the next step?
Get the Contact Info and
Permission to Email Them
You have a goldmine in your list -- names, email addresses, phone numbers, snail mail addresses, etc.
Don't Just Let Them Collect Dust!
The idea is to regularly communicate, make offers, give news and STAY RELEVANT. You must stay "top of mind" otherwise you will be bottom of barrel.
So, here's a good plan to follow:
1. Sign up for a newsletter service where you can email your customers/clients/patients regularly. What's "regularly"? For me, it's daily. For you it might be weekly or even monthly. (Don't let more than a month pass between your communications.)
2. Transfer all your customer email address to this newsletter provider. There are many providers out there. A good one to use (that's free) is www.mailchimp.com.
3. Make it a RULE for you to always collect your customers' email addresses at the time of the sale (or when you're hired). Have them give you their ok to email them either through your newsletter or somewhere when they sign up.
4. Create content to send them. In the beginning, this will be the hard part. But once you get in the habit of doing it, it becomes a routine that you might even enjoy. Content can be news in your industry, news in your business, tips, shared articles, shared videos, questionnaires, special offers, checklists, and so forth...
5. Interact with your subscribers/list. Ask questions. Keep a dialogue going with your people. Some of your best ideas will come from random emails your subscribers send you (I speak from experience).
REMEMBER, it's important to maintain your communication with your list religiously. Once you begin, your list will expect you to keep it up.
Until next time...
In the meantime, K.I.C. (Keep It Coptic!)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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