To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Ok, I'm not saying you definitely make this marketing mistake, but you probably do.
Regardless of what your business (or professional practice) is, I've seen this blunder time and time again.
It's a costly blunder.
In fact, if you avoid it, it can help save you from chasing after the latest, greatest shiny new marketing object.
What is it? It's that...
You Stop Marketing to Your Customers/Clients/Patients
After Their First Transaction With You
In other words, someone buys from you (or hires you) once, and then you leave it up to them to come back to you when they feel like it. They may never hear from you again.
Where's the follow up? Where's the continuous marketing?
Big mistake!
Instead, you must develop an ongoing marketing strategy that allows you to be constantly "in their face" all the time. That way, instead of getting one bite out of the apple with the initial sale or transaction, you can take multiple bites out of that shiny apple.
It will save you on marketing costs...
It will save you on marketing hassles...
It will lower your marketing risk... and...
It will strengthen your bond with your customers/clients/patients... which means...
Even more business and potential referrals.
So what are the steps for ongoing marketing with your current list of customers?
Tune in tomorrow -- I'll give you the details.
That's it for now.
In the meantime, K.I.C. (Keep It Coptic!)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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