To read Nader Anise's bio on Wikipedia, go to:
Dear ,
You don't reveal secrets to people you don't trust, right?
When you tell someone to keep things just between the two of you, you expect the other person to comply.
The same idea generally applies when you buy from someone or hire someone for a particular task.
There must be trust there.
Want to know how to get people to have more faith in what you say and do?
Here are...
Four Ways to Boost Your "Trust Factor"
1. This is obvious and straightforward: Build a track-record of being trustworthy and dependable. When you develop a reputation of being dependable and trustworthy, it goes a long way. Word travels fast and people might even overlook some of your shortcomings because of your great reputation.
2. Under-promise and over-deliver: Shock your clients with your service. A great example that comes to mind in this regard is my wife, Evy (sorry if this sounds like a plug, but it's really meant to be an example). Evy handles mainly business law and real estate matters. One of her Greek clients, who owns several restaurants in South Florida, hired her to handle some of the restaurants' legal work. But because he also
needed someone to be his eyes and ears locally while he was in Greece, Evy visited the restaurants, checked on the managers, and relayed to the owner any problems that she anticipated. Many of the things she did were not official duties but she knew it gave the owner peace of mind. Of course, her overdelivering led to more trust from the client, plus some very enthusiastic referrals to other business owners.
3. Testimonials, testimonials, testimonials: There is marketing gold in getting your clients and colleagues to sing your praises. One of the best ways to convince people of your trustworthiness is having other people, who've had experiences in dealing with you, give you kudos. If you only know how powerful testimonials are, you would spend a huge chunk of your time trying to secure them.
4. Associate yourself with trustworthy people: This is called "trust by association." If there are people in your profession or community or even your circle of friends who are universally trusted, when you appear with them and are associated with them, your trust factor shoots up, simply "by association." Now I'm not saying you should do this as a ruse; what I mean is, if you
are trustworthy to begin with, this with boost your credibility. This technique is powerful and should not be used deceptively.
There are certainly other techniques, but these are at the top of the list.
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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