As you know, once you identify your target market, it's important to create your messaging in a way that's as aligned with your audience as possible.
If you're marketing to millennials (also known as Generation Y), typically born between 1981 and 1996, researchers have found that they are HIGHLY influenced by what your clients and customers, and users of your products, have to say about their experience with
you.
Millennials are highly influenced by user-generated content.
In fact,
84% of Millennials Report that
User-Generated Content At Least
Somewhat Influences Their Buying Decisions
In other words, a millennial is very likely to go to your website or seek reviews and testimonials to see what kind of experience others had with you.
I'm not saying that other groups don't also do that -- it's just millennials seem to do that in very large numbers.
Second, if you have a website (if you're in business, you definitely should have one), you want to make sure that the site is compatible with tablets and smartphones.
According to research,
Over 85% of Millennials Own Smartphones
So there's a good chance that they'll be visiting your website, researching you, or even ordering directly from their smartphone. If they can't do that because you haven't set up your website properly, you will potentially lose
customers.
Here are three other stats:
84% of millennials don't trust traditional advertising.
90% of millennials can be found on Facebook.
61% of millennials are worried about the world and feel personally responsible to make a difference.
If you sell a product or service targeting millennials, this is great info to incorporate into your marketing.
