To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Some of my clients have offices around the country.
Some simply want to appear like a "bigger" company.
So they use toll free numbers.
One of the common questions I get is, when I'm doing a mailer or advertisement, is it better to use a toll-free number or a local number?
The answer may surprise you: Research has shown that most of the time...
You'll Get a Better Response If You Use a
LOCAL Phone Number, Not a Toll-Free Number
When you think about it, the answer makes sense, even if the caller ultimately has to pay for the call.
You see, it's better to use a local number because it will make the prospective client more secure when calling you. They will feel like it's a local operation (which is a good thing) not some huge telemarketing company/boiler room with no personal, one-on-one connection. Customers are also worried about scams and telemarketers, and usually are less likely to respond to toll-free numbers.
Many large companies still don't realize this and continue to advertise using a toll free number.
There are some small exceptions to this research. Some of the toll free numbers that spell words (vanity numbers) like 800 MATTRESS or 877 KARSFORKIDS, etc. transcend the fear factor of toll-free numbers and work quite well because they're memorable. That's the key.
So, the general rule is a standard toll free number (a non-vanity number) will not pull in as good a response as a local number. However, a good, memorable, VANITY toll-free number can work as well or even better in some situations.
And now you know. :)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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