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Dear ,
Snyder's Pretzels has a new commercial.
It's great.
The idea is that there's a company-wide conference call taking place with all the executives. They're sitting in conferences rooms in different office locations, except for one person who is working from home.
This person is eating Snyder's pretzels and doesn't realize his crunching sound is so loud, everyone on the phone conference can hear it.
Then you get to watch people's reactions and the Snyder's muncher is jolted when someone tells him to mute his line. Then the tagline is: "Make some noise."
It's funny...
It's memorable...
It's definitely intriguing...
But, more importantly...
It highlights one major aspect of the product and exaggerates it to an extreme and uses it as the focal point.
THAT'S WHAT MAKES IT EFFECTIVE.
You know what that reminds me of? L.L. Bean has a huge boot outside of their store in Freeport, Maine (you can see a photo above). Of course it's meant to grab your attention but it uses the same exaggeration principle to intrigue you and make you want to go inside.
And What About You?
How can you apply this concept to your business? You don't need to produce to a physical product for it to work. Your business can offer a service or information or anything else.
Two examples:
1. A dentist can fill his/her office with photos of smiling people everywhere. They can have masks of smiling faces for kids to wear. They can hold contests for the biggest or best smile. Their tagline can be something like: "We're obsessed with your smile." And so on...
2. A restaurant owner can advertise their best-selling dish by having little stickers made of the dish and encourage people to place the sticker on their arm or hand while they're eating. If they do that, they'll get 20% discount on the dish next time they come in. And so on...
I'm sure you can find ways to highlight a certain product or aspect of your business, exaggerate it and make it memorable.
That's a great way to market your business with little expense.
