To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Here are a few stats to chew on over the weekend (according to lyfemarketing.com):
1. Only 7% of search engine users will ever make it to the third page of the search engine results.
That means if you're not on the first two pages of google (especially the first) when someone searches your keyword(s), they'll probably never see you. That's way good SEO (search engine optimization) is so important.
2. 37% of online shoppers report using social media for inspiration when they’re ready to make a purchase.
People are using social media not only for sharing pictures of Johnnie (or Mina) playing soccer, but also for getting ideas, doing research and finding inspiration when it's time to buy. Just another reason for getting your message out there on social media.
3. Video ad completion rates have shown a steady increase over the past few years, reaching 70% just last year.
More and more people -- up to 70% -- are watching videos through to the end. That's a bigger number than previous years. In 2015, the number was only 47%. That number can probably be attributed to businesses being more savvy in creating compelling video content. BIG TIP: Make sure any video you show has a call to action (CTA) at the end.
4. On average, 46% of users act after viewing a video ad.
What does this tell you? First, you need to produce more videos. Second, (as mentioned in #3), make sure you add a compelling call to action that directs the viewer to an action you'd like them to take. If you don't include a CTA, it's less likely the person will take the action on their own.
Until next time...
K.I.C. (Keep It Coptic!)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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