To read Nader Anise's bio on Wikipedia, go to:
Dear ,
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NOTICE: Our office will be closed on April 25, April 26, and April 29, in observance of Holy Thursday, Good Friday and "Shem el Neseem" respectively. (Of course, we will also be closed on Bright Saturday and Resurrection Sunday -- but then again, we're always closed on Saturdays and Sundays) There will be no newsletters, and a very limited number of social media posts, during this time. If you have an emergency, please email us at: help@copticchamber.com and we will do our best to get back to you as soon as possible. Thank you.
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Part III of the Content Marketing series...
You know you need a content marketing strategy (Monday's newsletter)...
You also know how to get ideas for content (yesterday's newsletter)
Now, the question is, how do you disseminate the content once you have it?
Or, in other words, what's the best way for you to get your content out to your target audience?
Here are 10 great ways to deliver your content to your market:
1. Newsletter -- You see me do it here everyday. Believe it or not, many Chamber members read it -- and even look forward to receiving it. God figure! :)
2. Podcast -- Basically, a podcast is like a radio program, but on demand. Interesting stat: According to Statista, 45% of global internet users aged 25-34 listen to podcasts.
3. Blog -- This is where you offer content in a regularly-updated website. Usually it's written in an informal, conversational style.
4. SMS Text Message -- You can stay in touch with your target market, and even offer them some valuable content, using text messages (just make sure they consent to receiving the informative texts first).
5. Video clips -- You see people do it on the internet all the time -- they shoot quick little content videos in their car or on the street. People watch that stuff!
6. Video Show -- This is more structured and organized than just random video clips... here you are delivering content in more of a talk show format.
7. Vlog -- It's a "video blog, i.e., video clips of you speaking, teaching or informally documenting certain events and sharing it with you audience online.
8. Webinar -- This is one of the best ways of sharing content or teaching your audience. It typically involves creating PowerPoint slides and making a presentation online or using a platform like www.gotowebinar.com to share content.
9. Posting on Facebook, Instagram, Twitter and other Social Media Outlets -- Whether it's original content or whether you're sharing others' articles, photos, videos, surveys, etc., social media gives you the possibility of having content get shared or commented upon.
10. Facebook Live, Periscope, Instagram -- You can also live stream videos if you use any of the platforms mentioned.
The reason I listed of all these methods is because I want you to find at least one method and STICK TO IT! Create a strategy and start sharing your content. Before you know it, you'll have people subscribing to your posts, following you and helping you promote your brand.
But, please, do something!
Until next time...
And remember, K.I.C. ("Keep It Coptic")
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
