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Dear ,
Some business people shock me.
They operate their businesses meekly, calmly, without any sense of urgency whatsoever.
When they're marketing or selling, their attitude is basically: "Here's what I have to offer... would you like to buy?"
You might think that's ok, but actually...
It's Awful!
You know what that type of nonchalant attitude communicates to your audience?
That your product or service isn't really that great... or... that you don't strongly believe what you're offering is absolutely necessary for them to buy (or buy from you specifically).
If you've been a subscriber to this newsletter for any length of time, you know that I've wanted you to join the Coptic Chamber time... and time... and time again (to the point that you might be sick of hearing about it!).
But why do I persist?
Because I truly believe what I'm offering you with the Coptic Chamber... and the incredible opportunity to be one of the FOUNDING members... will be a game-changer.
I have absolute conviction in what I'm offering -- and you must similarly have the same conviction in what you're offering.
How much boldness, enthusiasm and seriousness should you have about your business?
You want your prospect to feel that YOU and YOUR BUSINESS are essential, that you're the missing piece of the puzzle that they've been looking for, almost to the point that...
If They Don't Buy From You, They'll Die
(Metaphorically Speaking)!
Do you have that type of conviction about your business? If not, how do you expect your customer to?
Let me leave you with this thought:
Someone once asked a famous writer what is the most important quality for a writer to have in order to succeed.
He replied, AUDACITY.
In other words, you must honestly believe that what you have to offer is so incredibly important -- even vital! -- no one should ever consider being without it. It's simply too essential.
Your customers' attitude and desire to buy from you are a reflection of your attitude and desire. If they sense your enthusiasm and determination, it will make for a much easier sale.
Mark my words.
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.