To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Even if you get a "slam dunk" referral, there are things you can do to definitely blow the deal. We've all been there (including yours truly).
So please pay close attention to these blunders -- and hopefully you can avoid them:
1. You call your prospect the wrong name (or mispronounce the name) -- I speak from experience... it's' a deal killer!
2. You show up late and have no good excuse -- Tardiness communicates a lack of seriousness on your part. Also, it makes the prospect feel that their time is not as valuable as yours.
3. You're too full of yourself -- If all you're saying to the client/customer is "I" "I" "I" and "me" "me" "me" you will kill your chances of closing the sale.
4. The prospect doesn't see a clear benefit(s) in doing business with you -- All this means is you were probably too focused on your product's features and didn't spend enough time stressing the benefits.
5. You haven't communicated a clear reason why you're different than your competition -- Prospects won't tell you this (they may not even realize it themselves), but they're secretly BEGGING you to tell them how you're different (better) than everyone else.
6. You talk too much -- Some people have the gift of gab... and sometimes, you can talk yourself out of a sale. Know when to hold 'em and when to fold 'em (your lips, that is).
7. You're confusing -- Practice being clear and succinct (whether speaking or writing). Simplify things as much as possible. Remember this: A confused mind will always say no (to buying).
8. You look messy, unprofessional or distracted -- Yes, appearances absolutely matter. So does neglecting your client in order to jump on every text message you get.
9. You never actually ask for the sale -- This is much more common than you realize. Many salespeople make a great presentation and then basically freeze at the end. That's like a pitcher who winds up and then keeps the baseball in his glove.
10. You skirt objections or don't answer them properly -- One of the best ways to handle objections is to bring them up yourself and answer them before they're asked. But if they are asked, you MUST address them clearly and without running away.
Hope this list helped!
Until next time...
P.S. Like what you just read here? Why not share it with your colleagues and friends? They'll love you for it!
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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