To read Nader Anise's bio on Wikipedia, go to:
Dear ,
For years, most marketers agreed that the word FREE was the most powerful word in sales and marketing.
After all, who doesn't like free, right?
The problem is, when you offer something for free, people are usually asking themselves, what's the catch? Why is it free?
Make no mistake, FREE is still a decent attention-grabber; however, with lots of things in today's market being offered for free, it's certainly lost a little bit of its luster.
So, I have two suggestions for you:
1. If you plan on offering anything for free in your business (especially to generate leads), you have to build up its value first. That way, when you tell the prospect it's free, they jump at the opportunity to acquire it.
2. You must give the audience a reason why you're offering it for free. People nowadays, more than ever, are quite skeptical... you must satisfy that nagging voice in the back of their head that's telling them to just walk away because it's a gimmick.
So, if you will be using FREE in your ads, marketing, offers, etc., do so wisely.
Also, create urgency and put a time limit for them to act.
And finally realize, just because something is free doesn't mean people will automatically want it. If I offered you a FREE book on Basket Weaving Techniques of the Amazon Tribal People, will you want it?
See what I mean? :)
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing
strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial,
therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To
read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
Subscribe to our YouTube channel:
Did you enjoy this newsletter? Please share it using one of the buttons below:
|
|
|
