To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Quick -- what's your answer?
If I ask you how can you sell convenience in your business, how do you reply?
I hope you have a good answer because the more convenience you can offer your customer, the more likely they are to buy from you... and the more money you'll make.
It's amazing that you don't necessarily have to have a superior product or save people money, but if you sell CONVENIENCE, people will go out of their way to buy from you.
In fact, there's an entire industry built on convenience. It's called...
Convenience Stores!
Think of 7-11, Circle K, a depanneur (for our Canadian friends) and other little stores inside and outside of your neighborhood gas station. It's called a "convenience" store because you can quickly walk in, grab a few basic grocery items and walk out. No need to trek to the supermarket, hassle with parking, wait in long lines and waste an hour. (And you'll pay more for that convenience.)
You know who else sells convenience? Bank Drive-Thru ATMs. I've become so accustomed to using those, I'll drive 5 or 10 minutes OUT OF MY WAY to find a bank that offers a drive-thru ATM, just because I'm too lazy to walk 5 steps up to the machine. (I certainly appreciate the irony here -- I'll inconvenience myself to convenience myself.)
Anyway, the point is, I'd like you to ponder what you can do in your business that will make life for your customer easier, faster-moving, less of a hassle, smoother, etc.
Think about it.
Really think about it.
Then advertise it and let the whole world know about it.
You can possibly be a trailblazer and capture more leads... and ultimately... make more money.
Convenience sells!
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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