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Dear ,
Would you like residual income?
If you have a pulse, the answer is yes.
Want to know the way to get residual income if you're a business owner?
It's so simple.
You keep marketing to your list of customers: offer new products, different products, products of others and so on.
As they say, "the money is in the list."
And as you continue adding new customers, you continue marketing to them. Rinse and repeat.
It's a very simple concept, yet few small businesses do it. Why? Because it requires a little bit of effort on your part, i.e., actually gathering the emails and/or snail mail addresses.
Once you have (at least) your customers' email addresses, and permission to email them, you have the key to success.
But that means you must first ask for the email.
Sometimes you must ask more than once.
Sometimes you need to be super-persuasive to get the email, maybe even "bribe" your customer to get it:
"I will send you a bonus _______________ (whatever would excite them) just for your email address."
Whatever it takes. Then just keep sending them different, attractive, hard-to-resist offers.
Such a simple idea but, so powerful, so profitable, it's practically a crime not to do it.
If you're not doing this, please start.
If you already have email addresses, start marketing to these customers regularly. If you don't, you're leaving a lot of money on the table!
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
