To read Nader Anise's bio on Wikipedia, go to:
Dear ,
I love this guy.
It's Joe Girard. He's a legend in sales. He's a famous guy. In fact, he holds the Guinness Book World Record for selling the most cars in one year: 1,425 in the year 1973. If you do the math, that's, on average, over 3.9 cars sold everyday, assuming he worked seven day a week!
Incredible.
I want to share two quotes of his.
1."What made Joe Girard was service, service, service -- and I created the greatest advertising in the world, which was word of mouth," Joe said.
2. "I never sold a car in my life, I sold a Girard."
To summarize both quotes together: Joe never just sold a "car." He sold his name, his reputation and his commitment to the customer, both before AND after the sale. He was the kind of guy who'd tell his customers, if you need anything -- ANYTHING AT ALL -- you just come to me and we'll get it taken care of.
And you know what? His customers believed him -- and he did exactly what he said he would do.
See, sales isn't always formulas, persuasion and canned responses. At its core, it's about offering people an excellent product at a fair price and going the extra mile to serve them.
If you can do that, you have a great shot at doing well at sales.
Please take a moment and read this short article about Joe. He's about 90 years old now, but last I heard, he was still working -- speaking to groups and teaching sales all around the country.
Enjoy!
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing
strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial,
therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To
read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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