To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Yes, the subject line was provocative. That's why you clicked open.
But there really is another N-word out there. It can drive people into a frenzy. It gets them all excited.
You know what it is?
New.
That's right, "New."
You see, whenever you use the word new in your advertising or social media posts, announcing something new, you command attention. You just do. Don't ask me why... it just happens.
I mean I'm pretty sure I know why it happens -- people are curious about what's new. Will it benefit them? How can they use it? When will it be available?
Yes, whenever you announce something new, you're bound to attract some eyeballs.
That's great, isn't it? But the question is...
What if you don't have anything new to announce? Well, that's easy one.
Create something new that will benefit your customers. Some promotion, some program, some customer advantage -- anything. There are a million things you can come up with.
OR...
You can always take something that's already working in your business and put a little twist on it. Change it up a little bit, somehow, someway. And voila! It becomes "new."
See, wasn't that a piece of cake?
If you're not convinced announcing something new in your business (especially in a first sentence or headline) works, test it out. You'll be happy you did.
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing
strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial,
therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To
read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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