To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Ask yourself this question:
What Can I Do Differently In (Or Add to) My Business
That Will Allow Me to Think for My Customer?
Yes, you read correctly. I want you to find a way to think for your customer and then sell them the solution.
Oh, if you only knew how powerful this principle is!
The last thing most people want to do is think. They would rather have things fed to them, thought out for them, done for them.
Don't believe me? Ever hear of the calculator? Billions have been spent on that little gadget worldwide. Why? Because it works through math problems for you. It thinks for you.
How about the computer or your GPS? We'd be lost (literally) without them.
Ever hear of Blue Apron? It's a service that measures out all the ingredients you'll need for a meal, packages everything in a nice little box and delivers it right to your door. Their slogan might as well be: "If you're lazy and hungry, we're your meal ticket."
You can chalk it all up to laziness (and to a great extent that's what it is), but ultimately, what it comes down to is people don't want to bother. They simply don't want to think; they don't want to make the effort.
If you can come up with an added-value service (or premium service) in your business that addresses this reality, your customers will thank you for it. And pay you handsomely.
That's hope they don't ask you to thank yourself for them.
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
