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Dear ,
Let me make this simple. And relatively short.
A vast majority of business owners focus on their product (or service), the qualities of the product, where to order the product, etc.
And you know what they forget about?
The customer.
The business owner is too busy creating a product based on what he or she personally likes without much regard to the customer's desires.
Is the product or service properly targeted to the customer?
Has the customer demonstrated a desire for the product?
Will the customer be interested in the price point?
Are there competitive products that the customer might prefer?
These (and other questions) are important to ask as you start selling your product.
And perhaps the most important question of all:
How Will I Market My Product
So That My Customer Finds It Desirable?
Listen. I'm not saying the specifics of your product or service aren't important. They are. What I'm saying is, not nearly enough time is spent looking at your product from the perspective of the customer. This angle shift can be the difference between a successful business and a failing one.
Remember, the world is full of great products that weren't properly marketed -- and they flopped because of that.
Lawyers, doctors, dentists, insurance agents, brokers, jewelers, and many other small business owners -- everywhere -- many who are barely eeking out a profit, not because they're not good at what they do, but because they're not focusing on what the customer/client/patient wants in order to be satisfied.
Like I said, you need to refocus your thinking from product-centric to customer-centric. Do that and you'll be pointing your business in the right direction.
Until next time...
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
