To read Nader Anise's bio on Wikipedia, go to:
Dear ,
What you see above is an animal known as a Tarsier.
It's quite unusual, isn't it?
Tarsiers live on trees and are found on a number of islands in the Philippines, Indonesia and Malaysia. They're small animals (about 10-15 cm) with long fingers, long ears, long hind legs and a long tail.
It's rare when someone has seen it before -- let alone know what it's called.
You know what Tarsiers are like? They are like your business.
Even though you might have the coolest product on earth... with the best results and extraordinary service... if no one knows about it -- if no one has ever heard of you -- it's all for nothing.
In order to build a business, people must know about you, like you and buy from you.
In other words,
You Must Learn to Create Buzz
Around Your Business
In Order to Succeed
It's not as hard as you think. Here are four easy ways to get people to notice you and want to learn more about what you offer:
1. Share your successes -- If you have social media accounts or an email list, it's smart marketing to let people know what you've done for others that has made them so happy with your product or service. That way it doesn't sound boastful -- plus it's always interesting reading.
2. Be a guest blogger -- Look up all the blogs in your target market. Then select five or ten popular ones that you like and ask them if they'd like you to be guest blogger. If they agree for you to write a blog post, you can get big exposure to a large audience... for FREE.
3. Build a social media following -- Social media marketing is still one of the most cost-effective ways to get your message out to a large number of people without paying a penny. You start by following family, friends and associates (and hopefully they'll follow you back)... and then you gradually add content related to your products or service that people will want to share. In no time, you can have hundreds or even thousands of
followers.
4. Get the media interested -- If what you offer has a local angle to it, why not contact your local news media and tell them all about it? You'd be surprised how often they feature feel-good stories about local businesses. Why not yours?
I've given you four simple methods above -- but you can start with just one of them.
The idea is to do SOMETHING! Don't be like the Tarsier that most people know nothing about.
Until next time...
P.S. Some people might call the Tarsier ugly, but I don't. It looks pretty cute to me.
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing
strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial,
therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To
read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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