To
read Nader Anise's bio on Wikipedia, go to:
Dear ,
Yesterday I discussed the importance of staying in touch with your customers/clients (past and present) and why it's advantageous to send them regular emails.
Building on that,
today's tip is to collect the contact information of anyone new that you meet who can potentially be a customer or good referral source. You care most about the name, address, telephone number, email and web address (if they have one). You'll readily find these on any business card.
Personally, once I meet someone, I usually:
1. Send them a connection invitation on LinkedIn
2. Enter their email address in my database. (If you don't have a "database" and would like to start sending emails to your list, a good free service is mailchimp.com)
3.Enter their physical address in my contacts folder in case I ever want to send them a hand-written note.
Speaking of hand-written notes, sending a hand-written note is still one of the most effective ways
of relationship marketing. People really appreciate getting those.
Another thing I'll do after meeting someone (I suppose this is #4) is I'll often send them a hand-written note telling them how great it was meeting them.
Does this all sound like a lot of
work? Initially, it is. But once you've set up the process to do this systematically, it's a breeze.
Your contact list and relationship building are some of the most important things you can do for your business. Don't take it lightly.
If you have any comments, ideas or
suggestions, please email me at: nader@copticchamber.com
Until next time...
Your friend,
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a
recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate,
education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go
to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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