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Dear ,
Going to the doctor as a kid. Yuck. I hated it.
The worst part was having that tongue depressor shoved in my throat while trying not to gag. I'm getting hives just thinking about
it.
But it was par for the course. You're sick... you go to the doctor... he sticks a wooden stick in your mouth to get a good look. That's how it works. (Think they shaped it like an ice cream stick to dupe you? Hmmm... never thought of that before.)
To be honest, pretty much every
profession, every business, has some aspect to it that isn't always pleasant for the customer.
Some Examples...
Life insurance broker -- Requires a blood test and sometimes physical exam,
transfer doctor's records, etc.
Car sales -- People hate the haggling, negotiation and dealing with the finance people.
Lawyers -- Where do I even start? Lol.
CPA -- Monthly, quarterly,
yearly gathering of the statements, keeping the books, etc.
Landscapers -- When they ruin your sprinkler system (speaking from personal experience!)
Dentists -- The pain, the drilling, the scraping, the novocaine
Of course, some businesses have more unpleasantries associated with them than others... and in few cases... some have little or no negatives tied to them, like a florist (although the ordering and delivery process can sometimes be a hassle).
My point is, identify what people don't like about your business or
your industry and try to solve it. If you don't know what they don't like -- ask! And then find creative, simple, fun, easy ways to deal with them or make them go away entirely. If you can do that, you will attract more customers than you can handle.
That's why drive-thru fast food was created... drive-thru ATMs... self-printing stamps.com -- all because people hate to wait in
line.
So list all the negatives of your business on a piece of paper, and then next to it, write down some of the exciting ways you'll eliminate or alleviate them.
That's one of the reasons why Amazon Prime is so popular -- customers get their shipments usually the next day or the day after, and shipping is free. BOTH are concerns
when someone orders on the web.
Ok, you get the idea. Get to it!
Make it a great weekend.
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com
Until next time...
Your friend,
