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Dear ,
Is there anything that could possibly be better than a Drake's Coffee Cake?
Yes. It's
shocking to admit this...
... But... yes, there is.
You know what it is?
It's this simple formula for growing your business. Really simple.
Over the last 30 years in marketing and
advertising... over 23 years in law... I've been hired more times than I can count for my opinion.
Clients pay hundreds... thousands... even tens of thousands (for my fully-day sessions)... to get me one-on-one for a consultation. I say this not to brag, but to demonstrate the power and importance of what I'm about to tell you.
Read it. Read
it silently... read it aloud... and then read it a few more times.
It's one of the most important formulas for creating growth in your company, yet one of the simplest.
Simple is good, wouldn't you agree?
I serve it to you on a silver platter, in it's most basic form.
And you won't have to pay 3 or 4 or 5 figures for it (it's not a "secret" formula or anything, it's readily out there -- it's just most people have never heard it reduced to this before):
There Are Only 3
Basic Ways to Grow a Business. Any Business:
1. Increase the number of
customers
2. Increase the size of the transaction (customer spends $230 with you instead of $150)
3. Increase the purchasing frequency (customer buys from you 4 times a year instead of 1 or 2).
(Yes, there may be some nuances with every businesses, but pretty much all businesses follow this formula.)
If you do any one of those, or ALL (even better), your business will grow (all things being
equal).
See, I told you it was simple. But also profound at the same time.
Your job as a business owner is to dissect each of the three parts and see how you can implement them.
That's all there
is to it.
Sometimes we unnecessarily complicate things, but as you can see, when you break things down and simplify them, they're much easier to handle.
Hope this helped you.
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com
Until next time...
Your friend,
