To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Here's a quick riddle:
What's the most commonly asked question in business
that no one hears?
(Que the Jeopardy music...)
The answer is:
"What's In It for ME?"
This is the question every prospect and
customer asks himself whenever they see your ads... speaking with you on the phone... receive your emails, etc. But they'll never come out and tell you that.
You might be a nice person and all, but the cold truth is... all the customer cares about is WHAT CAN YOU DO FOR THEM...
... How will you make their lives BETTER, RICHER,
HAPPIER, MORE ENJOYABLE, EASIER... and so forth.
Sometimes in our excitement of promoting our business, we tend to dwell too much on how great we are, instead of how our product or service can benefit the customer.
If you can start thinking in terms of how you can make it more about the customer
and less about you, you'll see results immediately.
This slight shift in thinking will make all the difference. Trust me.
And just so that you never forget this little tip, I have attached a printable version of the graphic you see above so you can tape it near your desk and remind yourself of this important lesson.
Aw shucks... you're welcome. :)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com
Until next time...
Your friend,
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a
recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate,
education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go
to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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