Dear ,
1. First of all, what you see above is the pre-launch promo video for the Coptic Chamber. If you haven't seen it yet, check it out. It's only 36-seconds long.
2. Here's today's tip. It's about
SIMPLICITY.
You've heard about the K.I.S.S. principle, right? Oh, you haven't? Well, let me enlighten you. It stands for Keep It Simple Stupid (no offense meant -- personally, I've never liked the "Stupid" part). But anyway, it basically means that when you're communicating, the simpler you make things for people, the more likely they are to do what you tell
them.
The idea is, if your message is complicated, people will either not understand it... or... will do nothing.
In both cases, you lose.
For example, if you order anything from Amazon, you'll notice they have a "One-Click" Buy Button. This allows you to complete your transaction, including processing your
credit card, with one simple click.
Don't you love that?
Isn't that so convenient?
K.I.S.S.
I can guarantee you since implementing the one-click buy button years ago, Amazon's sales have increased significantly because of it. Why? Because they're simplifying the process. People
like simple... it's easier on the brain and prevents outside forces to interrupt the sale.
Same goes for you --
By eliminating additional steps for your customers, which they may find frustrating or time consuming, you have a better chance of closing the sale.
Get
it?
Good.
K.I.S.S.
So, I would suggest you examine your marketing and sales process (from start to finish) and look for ways to simplify it. I can't promise you'll be as profitable as Amazon, but you'll sure be happier with the improved results.
Until next
time...
Your friend,
