First of all, thank you to everyone who replied to my email yesterday. You should be rewarded with a bag filled with $1,000,000 immediately! (Let me know if you get it.)
So, as promised, here are 3 tips for answering the following question:
How Do You Communicate Your Awesomeness Without Sounding Pompous?
Cuz no one wants to sound pompous, right? Right!
Tip #1: Tell Stories. Use your experiences with previous clients or customers to communicate the successes you've had. Tell your client about the one time you were faced with an insurmountable challenge and overcame it... or... when you used a particular skill to figure out your client's big dilemma. Tell the story. Give the details. We love hearing stories
(everybody does!). This technique is especially effective if your story directly relates to the item or service you're selling. The closer the correlation, the better.
Tip #2: Share Your Testimonials or Thank You Letters. There's nothing more effective in selling than testimonials. (Heck, an entire industry is built on customer testimonials and reviews, e.g., Trip
Advisor, Yelp, etc.). So, make it a point to share whatever testimonials you have from satisfied customers with your new and potential ones. Post them on social media, include them in your marketing materials and let the testimonials sell for you.
Tip #3: Use the News to Your Advantage. Are there any hot news topics out there that are stumping the experts -- but
can help showcase your expertise? Well, tell your customer about it -- and how you'd solve it. (Ahem, but please stay away from politics! You never know if your political speak will turns someone off.) For example, if you sell insurance, and there are topics in the news related to health care... or the inheritance tax... or wildfires... bring up the news item and propose a solution that's within your wheelhouse. If it's extremely creative, you get bonus points! Using this
technique demonstrates your expertise -- without you having to say a single word about your awesomeness.
Stay tuned for more tips and news. If you like what you've read so far, please share this with all your Coptic friends. Especially the ones who own businesses.
P.S. Did you notice my subject line -- "You'll love this story..."? See how you perked right up when read that? You wanted to open my email to get to the story, right? Well, I did that to demonstrate the power of a good story. Or even the promise of one. Stories are very powerful sales tools.
Until next time...
Your friend,
Nader
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