To
read Nader Anise's bio on Wikipedia, go to:
Dear ,
This week, my inbox has been super active.
I've received inquires about the Coptic Chamber from Coptic business owners and priests, someone connected to the Coptic media, and from a regional chamber of
commerce.
Word is definitely getting out about us!
I also received questions from many of you about marketing (which I love).
At least three people have asked me essentially the same question:
What's the Best Way to
Build My Business Efficiently?
While my answer varied slightly from person to person, here's the gist of it:
This sounds like a simple question, but actually, there are quite a few complexities that come into play. There are many parts to the marketing puzzle. But, at the very least, keep these three things in mind:
1. Before you implement any type of strategy, you must answer this question satisfactorily: How are you different than every other _____________ (fill in your business) out there... and what can you offer your clients/customers that no one else can?
2. Once you've answered #1, and communicate it to the world CONSISTENTLY, go for the lowest hanging fruit and start picking. What do I mean? It means that you should tap your list of current and previous clients and market to them. This will be your best and least expensive marketing path. Market to them continually and directly... incentivize them to send you referrals... send them emails and newsletters...
and create a clear and omnipresent channel of communication with them. Satisfied clients are your best marketing tool.
3. Educate, educate, educate. Most service fields benefit a great deal from alerting your prospects of potential pitfalls and educating them on how you can solve their problems. Showcase your expertise through every and any means possible. It doesn't have to be
an elaborate, expensive endeavor. The idea is for people to a get a taste of your expertise and then want to learn more about your services. Also, educating your prospect projects you as an authority/expert in your field. That's important.
This, of course, isn't an exhaustive list, but it helps you lay some of the foundation before spending any money on advertising. I'll have much more to say
about this in the future...
Have a great weekend!
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com
Until next time...
Your
friend,
Nader Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a
recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate,
education, insurance, construction, internet, telecommunications, religion, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go
to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT
#2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of
nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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