The sooner you realize how this works, the better... Dear , I received an email from a marketing colleague, Yanik Silver, a few days ago. I was actually at one of his seminars -- like maybe 15 years ago?! -- and he's doing a lot of things right.
Check out what Yanik says about being "weird" and how it can help you business (I
have omitted parts of the email for better reading).
BTW, in this context, I want to think of weird as different and unique. ___________________________ "What is weird? Different? Outside of the norm? Imaginative? Truth is if you’re reading this, I bet you’re a fellow weirdo. And guess what? Weird is your superpower. I love weird. Stepping outside of what we have been taught can feel a little strange. And stepping outside the way business has traditionally been done, can feel really scary. But what happens when fully dare to step outside of the confines of “what’s always been done”? You get innovation. You get creativity. You leave your mark. That’s partially why I’ve been called a maverick mischief maker, a cosmic catalyst, a galactic goofball. That is who I am. When I finally started owning all of my quirks and weirdness… Actually showing up as my authentic self… That’s when my biggest breakthroughs have occurred. This is your permission. Unleash your inner weirdo. Embrace your eclectic self." __________________________ What Yanik means about embracing your authentic self is this: You will make a much bigger mark... and be much more memorable... when you share the real you with people. Quirks and all. Being different is not a liability. It's a business superpower. Don't be afraid to build your business around it. Until next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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