Post at the Best Time for Your Audience

One of the simplest ways to get more views on Instagram is to publish content when your followers are using the app.

By posting when your audience is already active, you’ll have a better chance of grabbing their attention and getting engagement when your content is fresh. Since engagement is one of the key signals for the Instagram algorithm, it can help you increase exposure in the long term.

To find out when your followers are active, use Instagram Insights in either the Instagram app or Creator Studio. The latter offers much more detail, including hourly breakdowns. You can hover over any hour of any day to see how many of your followers are generally active at that time. Then you can test posting new content in the busiest time slots.

Keep in mind that Meta updates these metrics continuously. It’s a good idea to revisit audience activity at least once a month to make sure you’re still posting at the optimal times for your followers.

What if your audience tends to be active at several key times throughout the day but you only publish content once or twice daily? You can experiment with your publishing schedule to see which times generate the best reach or you can consider new ways to distribute your feed content.

In addition to posting content to the feed, you can share it to your Instagram stories. Your followers can tap to view the post or reel from your story, increasing views for the original content. To encourage people to tap through, use Instagram Stories stickers and calls to action (CTAs) that show them what to do.