i promise this is very much worth your time...
Dear ,
"I was waiting in line for a ride at the airport. When a cab pulled up, the first thing I noticed was the taxi was polished to a bright shine. Smartly dressed in a white shirt, tie, and freshly pressed slacks, the driver jumped out and opened the door for me.
Handing me a laminated card, he said, 'I'm Wasu, your driver. While I'm loading your bags, I'd like you to read my mission statement.'
Taken aback, I read the card. 'Wasu's Mission Statement: To get my customers to their destination in the quickest, safest, and cheapest way possible in a friendly environment.'
This blew me away. Especially when I noticed the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wasu said, 'Would you like a cup of coffee? I have a thermos of regular and one of decaf.'
I said jokingly, 'No, I'd prefer a soft drink.'
Wasu smiled and said, 'No problem. I have a cooler up front with regular and Diet Coke, lassi, water, and orange juice.'
Almost stuttering, I said, 'I'll take a lassi since I’ve never had one before.'
Handing me my drink, Wasu said, 'If you'd like something to read, I have Good Housekeeping magazine, Reader’s Digest, The Bible, and a Travel + Leisure magazine.'
As we were pulling away, Wasu handed me another laminated card, 'These are the stations I get and the music they play, if you'd like to listen to the radio.'
And as if that weren't enough, Wasu told me he had the heater on and asked if the temperature was comfortable.
Then he advised me of the best route to my destination for that time of day. He also let me know he'd be happy to chat and tell me about some of the sights or, if I preferred, to leave me with my own thoughts.
'Tell me, Wasu, have you always served customers like this?'
Wasu smiled into the rear view mirror. 'No, not always. It's only been in the last 2 years. My first 5 years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard about power of choice.'
'Power of choice is that you can be a duck or an eagle. If you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself. Stop complaining! Don't be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.'
'That hit me right,' said Wasu. 'It's about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around. The other cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.'
'I take it that has paid off for you,' I said.
'It sure has,' Wasu replied. 'My first year as an eagle, I doubled my income. This year, I'll probably quadruple it. My customers call me for appointments on my cell phone or leave a message.'
Wasu made a different choice. I hope we all decide to soar like an eagle and not quack like a duck."
____________________
Taken from LinkedIn post, "Love What Matters."
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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