Dear ,
People buy for a variety of reasons. Here are two:
1. Saving Time
2. Convenience
Have you found a way to incorporate these into your business?
Can you offer special deals, opportunities, or promotions that feature these? If the answer is no, think of a way.
Personally, I've been known to pay almost double for an item if it makes my life hassle-free. I know I'm certainly not the only one who thinks that way. Many other people are the same.
But, you must truly save time or sell convenience and it must substantive.
Example: A Realtor offers her out of town and international clients a narrated virtual tour of the home she has listed. (I always wonder why there's never someone narrating these virtual tours. Seems like a no-brainer to me). Actually, this BOTH saves times and makes the home searching process more convenient.
The same can be applied regardless of your business -- Realtor, lawyer, doctor, financial planner, retailer, etc. -- there is almost surely a way to either save your customer time or have the buying process more convenient (or even sell convenience).
Hope this has been helpful.
Have a great day!
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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