To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Yesterday, I shared a secret about how to get your emails opened.
But you know what? There's another secret I need to add to it.
When I tell you about it, you'll understand and say, wow, that totally makes sense!
So, without further ado...
Secret #2 For Getting Your Emails Opened
It mainly has to do with the subject line.
Yes, people will check to see who sent the email (if they know you or have a relationship with you, it definitely motivates them to click open).
However, regarding the subject line here is the trick:
1. Keep your subject line 4 words or less. The reason you don't want a long subject line is because a lot of people check their email nowadays on their phone or ipad. In order to fit everything in there, you need to keep it short.
2. Use "Eye Glue" words in the subject line -- and preferably stack them in the front. By "eye glue" I mean you want words that jump out at the reader and keep the eyeballs stuck to the screen. Also, "stacking" in the beginning means you want your eye glue words at the front of the subject line, not at the end. This gives you a higher likelihood that people will see them and open the email.
Example:
"Exciting $450,000 Offer Enclosed!"
IS BETTER THAN
"Here is the offer I told you about"
Why is the first better? First, it's shorter. Second, the "eye glue words" are all front stacked. If the recipient has been waiting for this email, they will JUMP to open it; whereas, in the second scenario, it's possible the email will get lost in the shuffle or get opened more slowly because nothing immediately jumps out to the reader.
Hope you can start practicing this method.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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