Dear ,
Remember the email from yesterday about attention span... namely:
"Scientists reckon we now have shorter attention spans than goldfish, who are able to focus on a task or object for 9 seconds."
Remember how crazy that was (but it's true based on research)?
Another stat I included stated that the average viewed length of a single internet video is 2.7 minutes.
You might have only glanced over that. Again:
The average viewed length of a single internet video is 2.7 minutes.
Think about that: If most people normally have an attention span of less than 10 seconds, yet are willing to watch (and pay attention to) a video for almost 3 minutes...
... What does that tell you?
PEOPLE WATCH VIDEOS! (You're thinking, DUH! Of course they do.)
That begs the question...
Are You Using Video to Market Your Business?
If Not, Why Not?
My message today is... use more video in your marketing. It works!
Yes, it might take you some more time to put videos together, light editing, uploading, etc., but it's well worth it.
Don't go for perfection -- go for good enough. Authenticity is more important that production value. Keep that in mind.
As long as you have good audio and you're clear in the video with good lighting. you can be not the most articulate and still crush it.
Now, I should take my own advice and start shooting more videos!
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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