Dear ,
Is there such thing as "easy" money?
Yes, sometimes.
On occasion, the money can be as simple as a click of a button... and sometimes it comes with great toil and great difficulty.
An example of easy money: LEVERAGE. Use leverage to reach your customer quickly and easily (without much expense) and then make them an offer. A percentage of them will buy.
For example, let's say you are a jeweler and have a list of 200 past or current customers. You decide to make them a Thanksgiving special offer by email that gives them a 30% instant discount on anything they buy on Black Friday. You can pretty much rely on the fact that a certain percentage WILL buy from you (there are various ways to figure out beforehand, ballpark, how many will buy). No fuss, no muss, you use leverage to create some fairly easy sales because they will be
receptive to your offer.
Compare that with a business that doesn't have leverage -- they constantly have to pay for new advertising, they don't make offers, they don't have a solid base of existing clients/customers to make offers to, they don't have a current email list, they don't get many referrals, etc. This is MARKETING THE HARD WAY.
While marketing the hard way can still work, it's a much more difficult way to make money.
This begs two questions:
1. Do you have an updated list of customers/clients?
2. Are you making enough special offers to them?
Think about these two questions long and hard. The answer to both should be yes. If it's not, you're taking the difficult route to making money.
Why make it harder on yourself than it should be?
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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